About

View my full professional profile on LinkedIn.

I LEAD DEVELOPMENT AND EXECUTION of MARKETING STRATEGY to fulfill business objectives while USING DATA ANALYTICS to refine and DRIVE CONTINUOUS IMPROVEMENT of INTEGRATED MARKETING PROGRAMS.

METHODS
✭ Use social listening and analytics to dentify trends and insights, and optimize spend and performance based on the insights
✭ Maximize SEO through quality content and site design, social media integration, keyword integration and link building
✭ Measure and report KPIs and ROI of all digital marketing campaigns
✭ Brainstorm new and creative growth strategies
✭ Utilize date and analytics to evaluate end-to-end customer experience across multiple channels
✭ Coordinate collaboration with external agencies and other vendor partners
✭ Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
✭ Identify target audiences and devising creative digital campaigns that engage, inform and motivate audiences to engage the brand

QUALIFICATIONS
✭ Strong analytical skills and data-driven thinking
✭ Up-to-date with the latest trends and best practices in online marketing and measurement
✭ BS & MBA with 9 years marketing operations management experience
✭ 15 years experience building and leading engaged teams to execute content on-time and on-budget
✭ Up-to-date coursework on best practices in Social Media Marketing, Content Marketing, and Data Analytics

KNOWLEDGE AREAS
✭ Team Leadership
✭ Business Process Design
✭ Operations Management
✭ Business Development
✭ Account Management
✭ Social Media Marketing
✭ Customer Relationship Management (CRM)
✭ Search Engine Optimization (SEO)
✭ Strategic Integrated Marketing (Planning, Design and Execution)
✭ Content Management
✭ Marketing Campaign Project Management
✭ Digital Content Development
✭ Creative Production
✭ Data Analytics
✭ R Programming
✭ Google Analytics
✭ Database Applications Development (MS Access, FileMaker Pro)
✭ WordPress
✭ Adobe Creative Suite, MS Office, Google Docs

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